The Storytelling format for purpose-driven brands.
With over 500 million daily users, Stories are by far the fastest growing areas of online communication today, for news, entertainment and branded content.
A new generation of consumers is here. They're calm, cool and connected. They're the ones that could swipe before they could speak. They are communicating faster than you can plan, they're learning faster than you can teach, consuming faster than you can create.
By the numbers:
Our products reach millions of users every month, while unlocking immense commercial opportunities for our partners.
+800M
Monthly people reached
25,000
Content Creators
100
New stories published every hour
+$25M
Revenue generated for our partners in 2020
Why Stories?
WHY STORIES?
1.
Consumer appeal
Consumers find tappable story content on mobile web more appealing than traditional scrolling articles.
2.
Skyrocketing demand
Consumption of tappable stories has skyrocketed on social platforms, revealing a substantial opportunity for brands and publishers
3.
A fully scaled opportunity
Nearly three in four smartphone users (74%) read or view social stories at least weekly.
4.
Experiences that drive result
Amplify your content at unprecedented scale, with a fully viewable, brand safe exposure, delivered across the world's leading publishers.
5.
Stories that build brands
Create experiences that drive emotional response with authentic and meaningful brand-supported visual content that are truly relevant to the consumer.
Activate interactivity designed for world's leading newsrooms.
Our technology powers the content creation capabilities of thousands of publishers, brands, agencies and independent creators from 52+ countries around the world.
Amplifying Brand Stories:
Our products reach millions of users every month, while unlocking immense commercial opportunities for our partners.
1. In feed Brand Stories
2. Landing Experience
3. Story Carousel
3. Collections Carousel
SCROLL
Programmatic In-feed:
The in-feed Run across premium editorial content runs exclusively across selected editorial placements available directly or via Deal IDs.
What to expect:
Our products reach millions of users every month, while unlocking immense commercial opportunities for our partners.
UP TO:
15x
HIGHER ENGAGEMENT
UP TO:
58s
ENGAGED TIME ON STORY
UP TO:
56%
ENGAGED DEPTH
UP TO:
2.5%
AVERAGE INTERACTION RATE
Analytics:
With over 1 Billion users/ month, Stories are by far the fastest growing areas of online communication today, for news, entertainment and branded content.
1.
Story Impressions
The number of times a story has been loaded, whether in or out of view.
2.
Scene Impressions
Total sum of all scene views, including views resulting from auto-advance.
3.
Average Story Time
The average time spent on individual scenes. Every time a user changes a scene, we send a time e.g. 5 seconds, and it's the average of those. Auto-advance implies a maximum for this value.
4.
Average Story Time
the average time spent on a story, which is recorded independently from scene time and capped at 100 seconds if the browser is left open.
5.
Average Depth
How far (number of scenes) is reached into a story on average. This is calculated as: (scene impressions / story impressions) / number of scenes* 100. In the case of auto advance, it may not be due to user interaction.
6.
Engagement rate
The number of users that interacted with the story (only the first interaction is counted for each story load). This could mean they went to the next scene, opened the share menu, or unmuted a video. It is generally fairly similar to the second scene impressions, since going to the next scene is the most common first interaction.
7.
Interaction Rate
Calculated as number of interactions / number of story views and shown as a percentage.
Get in touch:
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
About us:
Get in touch to request a demo or product walkthrough.
Contact:
123 Buckingham Palace Rd, Victoria, London SW1W 9SH
